City council approved the 10-year contract, Monday, that gives a local car dealership the naming rights. Grossinger Motors will pay $175,000, per year, for 5 years.
There’s an option to renegotiate the price for the second five years.
The Bloomington city council is considering allowing Connect Transit to install LED advertising on buses. Connect Transit wants to use digital advertising on the back of its buses.
The move could raise $250,000 more in revenue, but it will require Bloomington to change an ordinance that regulates such signs.
These types of signs pose no issue to any ordinances in Normal.